WHAT IS GEO
What is Generative Engine Optimization?
GEO is the practice of optimizing your site so that AI search engines — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews — can find, understand, trust, and cite your content. Where SEO targets ten blue links, GEO targets the AI answer that increasingly replaces them.
Understand
Make your content easy for LLMs to parse, extract, and quote.
Trust
Build the authority signals — author bylines, citations, knowledge graph entries — that AI engines weight heavily.
Access
Let GPTBot, ClaudeBot, PerplexityBot and other AI crawlers reach your content without friction.